MYWAY is a 7th Framework ICT Project that runs from 2013 through 2016 implemented by 14 partner organisations from across Europe that range from public authorities, research centers to SME’s. Placing the traveller at the heart of mobility, MYWAY will develop an integrated platform, the European Smart Mobility Resource Manager, which will facilitate an holistic view of sustainable mobility, combining all sorts of transport services and automatically handling transactions related to their usage into a seamless point-to-point mobility service. MYWAY will also be able to provide travel suggestions that are better optimized to the users egocentric perspective, and that of society as a whole. MYWAY will be tested in three ‘living labs’ in Barcelona, Berlin and Trikala.
MYWAY is expected to boost the travellers’ usage of greener mobility services by enabling the condiseration of all available resources and their appropriate allocation to journey plans, thus enhancing the attractiveness, comfort and efficiency of the transport networks and minimising the GHG emissions by stimulating users to switch to more sustainable mobility choices and behaviour.